Gabe’s is proud to offer 10% OFF* eligible store purchases every Tuesday to active military personnel, veterans and military families.


US armed forces include active and reserve members of the:

  • US Army

  • US Marine Corps

  • US Navy

  • US Air Force

  • US Coast Guard

  • National Oceanic and Atmospheric Administration (NOAA)

  • United States Public Health Service (USPHS)

  • National Guard

To receive the Tuesday 10% military discount, you must:

  1. Be currently serving in or a veteran (as defined below) of the US armed forces

  2. Show your valid Military ID to the cashier

Veteran includes all individuals who’re retired from the US armed forces or who’ve been discharged (e.g., honorable, under honorable condition, general).

To receive the Military Discount, a valid photo ID is required in store at checkout to ensure the discount is being used by you or your spouse. For a spouse, your last name must match the registered service member’s last name to receive the Military Discount. 

What can I use my discount on? 
The 10% Military Discount can be used every Tuesday on eligible purchases in store. There are some exclusions.

  • It can’t be used with any other offer, coupon, promotion, including, but not limited to our Unbelievable Rewards.

  • It can’t be applied to any previous purchases, layaways, any taxes or fees.

  • Offer isn’t redeemable for cash, is nontransferable, can’t be combined with manager discretion price adjustments. Additional exclusions may apply. See store for details.

We reserve the right to cancel or modify this program at any time in any location at our sole discretion. We reserve the right to revoke enrollment status based on alleged, suspected or actual evidence of misuse in our sole discretion. Misuse includes, but isn’t limited to, using the Military Discount in any manner that isn’t consistent with the terms and conditions of the program or in any manner that’s contrary to the intention of the program or misrepresentation of any or part of the program (e.g., allowing your discount to be used by anyone who isn’t your current spouse, etc.). The Military Discount is offered at the sole discretion of Gabe’s and may be revoked and revised in its entirety or in part. 

Frequently Asked Questions

  • Who’s eligible for the Gabe's Military Discount?

    • Anyone currently serving in or who’s a veteran of the US Army, US Marine Corps, US Navy, US Air Force, US Coast Guard, NOAA, USPHS or National Guard

    • Registered service member’s respective spouses

  • What will I need to show?

    • In Store at checkout, you'll need photo ID and your US military documentation listed below.

    • You'll need photo ID and proof of military service.

  • Valid photo ID includes one of the following:

    • Valid driver’s license

    • State or federal-issued ID card

    • Department of Defense ID card

    • Passport or passport card

  • Proof of military service includes one of the following:

    • Veteran's Administration:

      • Veteran's ID card (VIC)

      • Veteran Health ID card (VHIC)

    • Department of Defense:

      • Common Access card

      • Uniformed services ID card

      • Active duty family member

      • Uniformed services ID card active duty

      • State driver's license and ID with veteran's designation

      • DD214 or DD256

  • Where and how can I use my Military Discount?

    • Your Military Discount can only be used in store on eligible purchases only on Tuesdays.

  • Do I need to verify my military status each time I make a purchase?

    • Yes please bring your Valid Military ID each time you shop on Tuesday.

  • Why do I have to show a valid photo ID at store checkout?

    • You’ll be asked to provide a valid photo ID in store to use your Military Discount to ensure the discount is being used by you or your immediate family.

*All active duty service members and veterans receive a 10% discount offer valid Memorial Day and every Tuesday. Valid Military ID must be presented at time of purchase. Offer valid at all Gabe’s and Rugged Warehouse retail store locations. Offer is not legal tender, has no cash value, and not redeemable for cash or merchandise credit if merchandise is returned. Gabe's and Rugged Wearhouse reserves the right to limit quantities. Not valid on previous purchases, layaway or on the purchase of gift cards and may not be combined with any other promotions or coupons. Void where prohibited. Certain restrictions may apply. See store for details. Offer subject to end without notice. Limit one discount per qualifying individual. Gabe’s and Rugged Warehouse associates are ineligible. Gabriel Brothers, Inc, all rights reserved.